school

We had an interesting discussion in Caley's class today. It's our second year Portfolio Development class, and we generally charge one another to think in "out-of-the-box" (excuse the cliché) ways about an assignment, or in today's case, a guest speaker. We decided to recap the Russell Davies seminar from Friday. Caley had something interesting to say. I found it pretty funny. We always hear the “bash the planner” speech. We hear it a lot. Even one of our best creative professors, Mark Fenske has his own interpretation. A creative is running down the football field with football in hand, and we as planners poke the ball and slow down the process. Super motivating, eh? (Despite this, Fenske is a great professor.) Caley had a brief laugh about how Russell flipped the switch on the “bash the planner” speech. For the first time, someone talked about the delicate balance between a creative’s ego and the creative’s insecurity. Russell's point was that you had to be a certain type of person to be a creative because you take so much rejection in the industry. This is very true. We only relished for a moment about the flip of the switch. Many speakers have told us that smart creatives want the strategist's guidance, they crave the information like I crave Baskin Robbins Mint Chocolate Chip ice cream (tmi). Fortunately, there are a lot of smart creatives.

Photo from Flickr gmritt